Montebello Bus Lines was in the process of moving to CNG power, adding advertising to the sides of the buses, and celebrating their 80th Anniversary. They wanted a new look, keeping signature colors but updating their brand. We worked with them to develop a clean look, suggesting clear skies over rolling hills, and advertising on the sides. The script “M” of the revised logo has a long tail that implies movement from one place to another. The underlying text was changed to a more readable font suited for transit. The end result is a brand that maintains many of the characteristics of the original logo, allowing patrons to easily identify their trusted ride.