VIA is San Antonio’s public bus system partnered with Yellow Cap to provide Dial-A-Taxi service to their patrons with mobility concerns. To introduce this new service to their patrons, we designed a colorful informational mailer with a clear explanation of the service and it works. Included in the mailer is a magnet with easy to follow step by step instructions for how to call for a cab. The magnet is designed to serve as an easy-to-find, easy-to-use aid for patrons and/or caregivers alike.
