Posting Title VI and ADA information is required. Dancing between required language for compliance and positive brand image presents interesting challenges. Copy-writing is paramount, while image and branding need to be on point and consistent with all marketing material. Given the related nature of the material, we treated them as one campaign, sharing a common look.
We developed a straightforward multi-format strategy, employing an interior bus card, informational brochure (see below), web page and online complaint form (visit RideMBL.com).